IN THE MEDIA

Accounting Career Expert Media Features | Job Market Insights | Platinum Professional Training

Expert Insights on Accounting Careers, Job Market & Professional Training

Platinum Professional Training and Coco Hou are regularly featured in leading media outlets for expert commentary on accounting careers, graduate employment, skilled migration pathways, and job-ready training that bridges the gap between study and employment.

Featured Videos & Media Appearances

Watch our expert insights on accounting careers, job market readiness, and professional training for aspiring accountants.

Job Hunting Tips for Accounting Students

Practical advice on bridging the gap between university theory and job-ready skills, featuring insights on mastering Xero and MYOB for career success.

Why Media Trust Our Career & Training Expertise

Since 2008, Platinum Professional Training has helped hundreds of accounting graduates, international students, and career changers transition from study to successful employment. When Australian media need expert commentary on accounting careers, graduate job markets, or professional training pathways, they turn to us.

We understand what employers want because we work with them daily. Our High Achiever and Ultimate Success Programs place students directly into real accounting environments, giving us firsthand knowledge of hiring trends, skills gaps, and what separates job-ready candidates from those who struggle to secure roles.

Our expertise spans the full career journey: from university graduation to first accounting role, from skilled migration assessment to CPA pathway planning, from interview preparation to workplace success. We know what works because we've guided hundreds of students through this exact journey.

Whether the topic is accounting job market trends, skills employers value most, migration pathways for international accountants, or how graduates can stand out in competitive job searches, our commentary is grounded in daily practical experience helping real students secure real accounting roles.

Our Areas of Expertise

Platinum Professional Training provides authoritative commentary on accounting careers, graduate employment, professional development, and the skills that make candidates job-ready in today's competitive market.

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Accounting Careers & Job Market

Expert insights on accounting employment trends, graduate job opportunities, career pathways, and what employers look for when hiring entry-level accountants

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Job-Ready Training & Skills Development

Bridging the gap between university theory and workplace reality through practical training in BAS, payroll, reconciliations, and client communication

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Skilled Migration & International Students

Guidance for international accounting graduates navigating Australian job markets, skills assessments, and building local experience for permanent residency pathways

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Professional Development & CPA Pathway

Strategic advice on CPA program completion, mentorship, continuous learning, and advancing from graduate to senior accounting roles

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Tax Compliance & Business Advisory

Practical knowledge of tax returns, BAS preparation, GST compliance, and small business advisory services that graduates need to master

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Industry Innovation & Emerging Skills

Commentary on how technology, cryptocurrency, AI, and automation are reshaping accounting careers and the skills employers now demand

Media Coverage & Expert Commentary

Platinum Professional Training regularly provides expert insights on the critical career, training, and professional development issues affecting accounting graduates, international students, and aspiring accounting professionals.

👔 Accounting Careers & Job Market

Tech Business News

Coco Hou CPA on women driving accounting's evolution, ownership, client satisfaction and profitability

Industry leadership insights on business ownership models, gender equity in accounting, and building profitable practices that prioritise client satisfaction.
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Accountants Daily

Top accountant 'the key to success' for start-ups

Coco Hou discusses why having an experienced accountant is essential for start-up success, highlighting the growing demand for professionals who understand BAS, payroll, and business structuring.
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Small Business Connections

5 reasons why SMEs that work closely with their accountant scale better

Coco Hou explains how accountants play a key role in business growth and financial decision-making, underlining why employers value candidates with practical advisory experience.
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Accountants Daily

Rise of 'Accountsellors' to continue in 2022

This article explores how modern accountants are moving beyond numbers to offer strategic advice, reflecting the soft skills Platinum Professional Training integrates with technical expertise.
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Business Daily

Leading Accountant says accountants are becoming AccountSellors

Platinum's hands-on approach teaches students both technical tasks and the professional communication skills needed for client-facing roles.
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Consultancy.com.au

Advisors are increasingly becoming counsellors to their clients

Coco Hou explains how modern accountants offer strategic advice and emotional support to clients, skills that Platinum Professional Training integrates into graduate development.
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Public Accountant

How can accountants set better boundaries with clients?

Coco Hou shares advice on maintaining professional boundaries, a critical skill Platinum Professional Training emphasizes through internship and coaching modules.
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Accountants Daily

'Volatile market' increasing cash-flow challenges

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Daily Bulletin

Accounting skills still the most sought after in Australia

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🎓 Job-Ready Training & Professional Development

Xero Learn (Video)

Job hunting tips for accounting students

Platinum Professional Training shares expert advice on bridging the gap between university theory and practical job-ready skills, highlighting the importance of mastering Xero and MYOB.
Watch video
Inside Small Business

How to get a good mentor by being an amazing mentee

Coco Hou shares tips for building mentor-mentee relationships that accelerate career growth, mirroring Platinum's philosophy of pairing interns with experienced accountants.
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Daily Bulletin

Five reasons you should be studying online during self-isolation

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Disrupt Magazine

All accountants should mark Mental Health Month in their calendar

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Inside Small Business

How accountants can cope with the stress of COVID

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Money & Finance Magazine

Accountants feeling the stress of Australian business owners

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💼 Small Business Advisory & Start-ups

Business Daily Media

Coco Hou: Accountants must help small business owners to detect and avoid fraud

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Inside Small Business

Business start-ups on the rise: Accountant warns on importance of setting things up properly

Coco Hou's advice for entrepreneurs establishing strong accounting systems reflects the type of work experience Platinum Professional Training provides to graduates.
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Entrepreneur Tribune

Business startups on the rise: Accountant warns on importance of setting things up properly

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Flying Solo

Starting a business? 7 ways to achieve profitability quickly

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First 5000

Businesses urged to consult with their accountant to maximise budget announcements

Coco Hou highlights how accountants help businesses take advantage of budget changes, reflecting the value employers place on professionals who can interpret financial data strategically.
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First 5000

Businesses should know their bank, tips for businesses in wake of US bank run

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Business Daily

Why you need a good accountant to get through COVID-19

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Busy Continent

Is it time to ditch your inefficient accountant for a better one?

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📊 Tax Compliance & Deductions

Sky News (Video)

Sky News Interview: Christmas Party Tax Deductions

Expert commentary on how businesses can properly claim Christmas party expenses and navigate ATO compliance requirements for end-of-year celebrations.
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Accountants Daily

Key tax planning tips for 2025

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The Australian

Tax changes that could transform Australians' financial future

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Small Business Connections

Tax time car claims: What small businesses can and can't claim

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Inside Small Business

Five tax return mistakes that will trigger an ATO audit

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Inside Small Business

Virtual offices gaining popularity among small businesses in Australia

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Australian Financial Review

How this doctor will go skiing, upskill and claim a $30k tax deduction

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Your Investment Property Magazine

Landlords, let's talk tax

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Inside Small Business

Overseas business travel tax deductions: What you can and can't claim

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Retail Biz

Beware of the ATO Christmas tax trap with business expenses

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The Australian

Tax refunds targeted as ATO data matching intensifies

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Daily Telegraph

Tax refunds targeted as ATO data matching intensifies

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Herald Sun

Tax refunds targeted as ATO data matching intensifies

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Courier Mail

Tax refunds targeted as ATO data matching intensifies

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Busy Continent

Filing tax returns? ATO knows more about your finances than you realise

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SMB Tech

Taxpayers beware: The ATO is more informed than you think

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IT Wire

How the ATO knows what you're up to

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Money Magazine

Why you won't see a HECS-HELP credit in your tax return

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Inside Small Business

Top tips to help reduce your tax bill at the end of the financial year

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Escape

What travel expenses are actually tax deductible? We asked an accountant

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Executive PA

Can you claim the office dog as a tax deduction?

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Mitre 10

Tax time tips for trades

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Yahoo Finance

4 jobs that get you more cash back at tax time

Coco Hou highlights occupations with the highest potential tax deductions, practical understanding that Platinum builds into training programs.
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News.com.au

The jobs that receive the best tax perks

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Kochie's Business Builders

How you could be $20,000 better off by going green

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Centra Money

Here's how to maximise your 2021 tax returns

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Busy Continent

Aussie SMEs must prep for the new $20,000 tax write-off

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Consultancy.com.au

Bring accounts up to date to qualify for COVID-19 financial support

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My Business

How to avoid JobKeeper confusion and other COVID-related anomalies at tax time

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News.com.au

Aussies set to get $1500 less back in tax returns this year

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Daily Telegraph

How to make sure you maximise your tax refund

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The Queensland Times

How to get the biggest tax return possible

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News.com.au

Tax refund July 1: How to claim big tax deduction

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MYOB Blog

Freelancers: Getting the most from tax time in 2020

Coco Hou discusses tax pitfalls for freelancers and proactive planning, ensuring Platinum graduates learn BAS, GST, and tax reporting skills critical for employers.
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Australian Financial Review

How to navigate working-from-home tax claims

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Inside Small Business

Accounting tips for working from home

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Money Magazine

ATO sets its sights on tax-evading car owners

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Inside Small Business

Side-giggers at risk of ATO fines

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Business Daily

Bookkeepers in huge demand as unemployed turn to side gig and contracting work

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Nestegg

Side-giggers warned to beware of ATO fines

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Inside Small Business

How do you declare virtual Xmas parties and online staff presents at tax time?

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Business Daily Media

COVID: How do you declare virtual Xmas parties and online staff presents at tax time?

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News.com.au

Give charities a sporting chance and claim a handy tax deduction

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MPA

Accounting expert offers tax tips for brokers

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Business Daily

Coco Hou: Six top tips to help make tax time easier

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🌏 Skilled Migration & International Students

thewire.gov.au

New migrants urged to seek assistance at tax time

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🚀 Industry Innovation & Emerging Technology

IT Brief Australia

Platinum Accounting advocates for artificial intelligence

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CFO Tech Australia

Platinum Accounting advocates for artificial intelligence

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Crypto News

Anonymised survey shows 61% of Aussie crypto investors declared a net gain for FY2024

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Accountants Daily

Accountants lack crucial crypto knowledge, warns industry professional

Coco Hou's commentary on crypto-related accounting highlights the urgent need for upskilling in emerging areas, skills Platinum Professional Training integrates into programs.
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Relevance Magazine

Accounting for crypto: More people wanting crypto tax advice

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Influencing

Australia urgently in need of accountants with crypto expertise

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Busy Continent

Just bought some crypto? Here are some tax things you need to know

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🛡️ Fraud Prevention & Risk Management

NZ Business

Avoiding dodgy bookkeepers

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Brand Gelist Medium

Dodgy bookkeepers: signs they may be stealing from you and how to stop it

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PR Wire

Dodgy bookkeepers: signs they may be stealing from you and how to stop it

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⚖️ Professional Standards & Ethics

Accounting Weekly

Australian accountants: No compliance = No confidentiality

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Business Daily

New ethical obligations for accountants

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Money Management

Changes to accounting ethics standards forcing industry change

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🧘 Work-Life Balance & Wellbeing

CPA In The Black

Occupational loneliness: When the home office doesn't work

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HRD AU

How your workforce can stay productive during COVID-19

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The CEO Magazine

Your guide to surviving quarantine without going crazy

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Business Daily

How to survive working and studying online at home

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📰 Industry Commentary & Thought Leadership

VIW Magazine

Coco Hou: Bookkeeping is fast becoming one of the leading side gigs in Australia

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Nestegg

Here's how to maximise your 2021 tax returns

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Ready to Launch Your Accounting Career?

Whether you're a recent graduate, international student, or career changer, Platinum Professional Training provides the hands-on experience and job-ready skills employers demand. Join hundreds of successful graduates who've launched their accounting careers through our programs.


Be Our Next Success Story

At Platinum Professional Training, we’ve helped thousands of accounting graduates and career changers gain practical skills, complete internships with CPA firms, and secure real accounting jobs across Australia. Whether you’re looking for accounting internships, job-ready training, or career coaching, we can help you build the confidence and experience to succeed.

Book Your Free Career Consultation